ok, I can unfortunately not answer this question but Geoff Kabush can. This weekend he put 45 minutes into the world champion, winning the first edition of the Saganfondo.

Once we started OPEN we defined a couple of core values and principles. One was that we will never spend money on advertising but instead have our customers spreading the good word. Thats what we call true and honest marketing.

Another important one was not to sponsor racers. What is it worth seeing an ad with a world champion winning a race on a bike he gets paid for. Next year he is on a another bike and guess what, he still wins races...

So we will never pay anybody to ride our bikes. But sometimes there are great people interested in riding our bikes. We call them ambassadors.

When we launched our YETI limited edition a while ago, YETI asked us if we would be interested to have YETI-sponsored rider Geoff Kabush riding our bikes for some gravel races. We did not have to think long as Geoff is not only a strong rider but also a great personality, which is even more important for us.



This is what Geoff says about his OPEN NEW U.P. 

"The O.P.E.N. U.P. is really a perfect fit for the great events I’ve been doing recently like the mixed terrain NorCal Grasshopper Adventure Series, Grinduro gravel enduro, Lost and Found 100-mile gravel race, as well as the usual select road and cyclocross events. If there is a quiver killing curly bar bike the O.P.E.N is definitely the one. Along with the Yeti mountain bikes these are bikes that I’m really going to enjoy riding and be proud to own.

In 2018 I’ve also committed to taking on the massive 200-mile gravel challenge of Dirty Kanza. The crown jewel of gravel events is intimidating but at least I know I will have the perfect bike to take on the event. I’ve always enjoyed taking on new challenges and this will certainly be the longest I’ve done"

Over the next month I want to share so more ambassador and customer stories.